The festive season is almost upon us and with it, follows joy, cheer, and generosity of spirit. Gifts are not just exchanged under the family Christmas tree. For many corporates, this time of year presents an opportunity to extend important messages through the art of gift giving. This may be for clients who need to be thanked for their patronage, or a work force that needs to be recognised for their hard work and dedication.
Corporate gift giving is a major focus for many brands at this time of year and if you do not know what you are doing, settling on the perfect gift for each recipient can be tricky. That is why, we have put together a list of the three most popular gifting trends for this festive season. You are sure to find a few suitable options here:
Eco-Chic
Sustainable, eco-friendly gifting options are the height of fashion right now. Everybody who is anybody is putting the environment first this festive season and we are here for it! Brands that showcase their commitment to sustainable solutions hit a double whammy. They show their gratitude while also setting a responsible tone for others to follow.
If you want to jump onto this trend (which we highly recommend), look for options like blankets made from eco-friendly materials, bamboo gadgets, wooden sunglasses, or stainless-steel bar accessories. There are so many stylish, ethically sourced gifting options to choose from these days. Opting for one of them will not go unnoticed.
Brands! Brands! Brands!
Spoiling someone with a well-known brand item is always a safe bet. If the brand is recognisable, your recipient will not only be assured of the quality of the item, but they will also have an insight into the generosity of the gift giver. In terms of gifting trends, we do not think brands will ever go out of style. Branded options are obviously a pricier alternative and may be best kept for smaller scale orders. In this category, you can think about options like Apple air pods, K-way jackets, Le Creuset kitchenware or Garmin smartwatches.
Load-Shedding Loot
As South Africans, having to contend with a failing power grid does not offer a lot of advantages so when one does present itself, we need to grab it with both hands. Since it is likely to be part of our reality for a while, load-shedding presents a unique opportunity to gift people with power-saving or power generating solutions. Help people stay online with portable Wi-Fi options or power banks, or keep their lights on with battery powered LED lights. They will be touched by the thoughtfulness and creativity of these unique gifts. You can offer some more personal load shedding inspired items like whistling kettles or gas cookers. You could package the kettle and cooker beautifully with some locally sourced coffee. That way, their daily caffeine fix will never be impeded again by sudden power outages. There are a lot of ways to get imaginative around this trend and we see it being very well received by fellow South Africans.
Don’t Leave Your Shopping Too Late
The covid-19 pandemic taught us all to be more aware of supply chains than we would like. Unfortunately, many suppliers are still playing catch up and there is a very real chance that your orders may not arrive in time for your gifting timelines. A good way around this is to order through a gifting specialist. Since they have the contacts and supply chains already established, they are far more likely to be able to get your orders ready in time.
Let the Experts Guide You
If you are still unsure about what gifts to get, feel you need a little guidance with specific clients or employees, or just want your festive season gifts handled as efficiently as possible, reach out to an expert. Remember, companies like ours are immersed in the gifting world which means we have our finger firmly on the pulse. We know what is appropriate, what will send the right message and exactly where to source the ideal gift from.
Nothing says thoughtful like a personalised gift. By going through a reputable gifting expert, you can add personal details like engravings, branding for corporate gifts, unique patterns, bespoke colours, prints and so much more. We can also take care of the packaging, wrapping and delivery. Going through a professional takes all the work out of gifting and just leaves you with the fun!
Contact us on info@magentagifs.co.za if you would like to learn more about how we can help this festive season.
