A corporate conference done badly can be an endless bore with never ending speeches, dreary halls, and no goodie bags. One that is done well however, can be a crucial part of an organisation’s success, and an invaluable marketing tool as it gets tongues wagging in the best way possible. They can be extremely useful in today’s competitive business environment.
Conferences Done Right
Corporate conferences provide a platform for organisations to engage with peers and industry experts, learn best practices and solutions, build new relationships, and find out the latest trends in their respective fields. The types of corporate conferences vary from event to event, depending on the target audience and goals at hand. Some involve workshops or seminars that allow participants to learn about specific topics through hands-on activities or presentations by leading experts. Others may consist of networking-focused events that emphasise building professional connections over various areas within an industry. There are also large annual gatherings which can offer more comprehensive resources such as panels featuring multiple speakers discussing different topics relevant to the organisation.
Regardless of the type of conference, when they are executed properly, there are many benefits for brands to host corporate conferences.
Types of Conference Branding
Everybody loves a goodie bag – but that’s not where corporate conference branding begins and ends.
When it comes to giving your brand exposure at a conference, there are several options you can consider. Of course, the most obvious option is to have a booth or stand showcasing your products and services. This gives attendees the opportunity to experience what you have to offer first-hand, and they might even be compelled to make a purchase!
Brands should also take advantage of merchandising opportunities to help spread the word about themselves. Examples of these could include branded t-shirts, caps, bags, mugs, keychains and other items that guests can use in their everyday life well after the conference. These items are a great way to get more people familiar with your brand and create some buzz around it.
In addition to merchandise, you can also look into promotional materials such as flyers and brochures. These can provide people with a more in-depth look at what your brand is all about and encourage them to take further action.
With the right mix of booth branding, merchandise, and promotional materials, you’ll be sure to get your message heard and your brand seen at the next conference!
Five Conference Branding Must-Haves
So, what type of branding should you consider for your next conference?
A successful conference requires more than just a packed house. Visual branding can help you create an event that stands out and leaves a lasting impression. Many conferences rely on logos, videos, printed materials, and other visual elements to make their event memorable.
Here are five essential must-haves for your conference branding:
1. Pull up Banners: Pull up banners are an excellent and visually attractive way to boost the branding of your conference. Whether you’re promoting a product or service, or simply displaying important information, pull up banners will make sure that everyone in attendance is aware of what’s happening. Pull up banners are lightweight, easy to assemble and store, and can be conveniently transported to any location. For conferences and other large events, pull up banners allow you to quickly set up and take down multiple displays, ensuring that your branding is visible to all attendees.
2. Branded Water Bottles: We know these technically fall under the heading of branded gifts, but we believe they deserve their own heading since they are so essential these days. Branded water bottles have become a ‘have-to’ as part of conference branding today. Everyone will need a drink – why not have them drinking out of branded bottles? Not only are they a great way to keep attendees hydrated and refreshed throughout the event, but they can also serve as a great reminder of the conference, weeks and months later.
3. Print materials: Printed material like brochures, postcards and flyers are a great way to promote your conference before and during the event. They also make great takeaways for attendees after the conference.
4. Signage: Signs help attendees find their way around the conference venue and can be used to remind them of any special rules or regulations. Make sure you use consistent colours, fonts, and graphics throughout your signage for maximum impact.
5. Branded Gifts: Branded gifts are an essential part of any corporate conference or event. Not only do they provide a great way to show appreciation for attendees, but they also serve as a powerful marketing tool to spread the word about your brand. When choosing branded gifts, it is important to consider who your target audience is and what types of items they would appreciate. Popular branded gift ideas include t-shirts, hats, water bottles, tote bags, notebooks and travel mugs. Make sure to select gifts that are of good quality so they can serve as a lasting reminder of your event.
How We Can Help
At Magenta, we have seen and done all types of conference branding and merchandising. We know just what you need, and how to execute it so you will be well-prepared for the next conference. Our team of experts will help you choose the right signage and gifts to make a lasting impression on your clients and partners.
From custom branding opportunities and personalised items like banners, signage, mugs, tumblers, or business card holders, to practical products such as USB sticks, power banks, and notebooks – we have a wide selection of products to choose from.
If you’re having a conference, we can help you make it the best one yet!
Contact us on info@magentagifts.co.za or via our contact form here.
