As businesses grow and evolve, so too must their corporate culture. Everybody wants to work for a company that promotes fun, gratitude, and a great sense of camaraderie between workmates.
A strong corporate culture can help foster a positive workplace environment, increase employee engagement and retention, and even drive business success. But cultivating a strong corporate culture takes effort, and it’s important to support your organisation in any way you can. One way to do this is through corporate gifting.
Let’s explore how corporate gifting can help support your corporate culture and provide some tips for how to get started.
Encouraging Wellbeing in Your Organisation
One key element of a strong corporate culture is employee wellbeing.
Employees who feel supported and valued are more likely to be engaged and productive, which can have a positive impact on the overall health of a business. Corporate gifting can play a role in encouraging wellbeing by showing employees that they are appreciated and cared for. Let’s be real – everybody wants to be spoiled with gifts right?
How Can an Internal Brand Activation Campaign Help?
Who doesn’t love an internal activation that’s centred around fun, spoils and messages of appreciation?
An internal brand activation campaign is a great way to support your corporate culture, communicate appreciation and just give your employees a good time.
This type of campaign involves creating a branded experience for your employees that reflects your company’s values and culture. Think team building challenges, ice breaker games, or even just in-office spoils.
By tying corporate gifting to your brand activation, you can reinforce your company’s messaging and make the experience more memorable and impactful for your employees.
What Type of Activities/Activations Can You Do?
There are so many different types of activities and activations you can do as part of your internal brand activation campaign. The only limit is your creativity. Here are some of the most popular ideas:
- Wellness kits: Put together a kit of items that promote health and wellness, such as a yoga mat, water bottle, and stress ball. You can go as big or small with this as you like by including in-office massage or even day trips to a wellness centre.
- Virtual events: Host virtual events like trivia nights or cooking classes to bring employees together and build camaraderie. This was popular during the pandemic but with employees being located all around the world these days, there’s no reason why we shouldn’t still connect socially, apart.
- Employee recognition programs: Create a program to recognise and reward employees who exemplify your company’s values. You can host a lavish award ceremony or keep it small and intimate.
- Custom gifts: Create custom gifts that reflect your company’s culture and values, such as a branded journal or tote bag.
How Do You Brand This for Your Company?
To brand your internal brand activation campaign and tie it to your corporate culture, it’s important to be intentional about the messaging and visual elements you use.
Consider your company’s mission, values, and overall branding when designing your campaign. Use your company’s colours, fonts, and imagery to create a cohesive look and feel. And don’t forget to communicate the purpose and goals of the campaign to your employees so they understand the impact it can have on the organisation.
Where Does Magenta Gifts Fit In?
Magenta Gifts can be a valuable partner in creating a successful internal brand activation campaign. We offer a wide range of customisable gifts that can be tailored to your company’s branding and messaging.
From custom gift boxes to branded apparel, Magenta Gifts can help you create a memorable and impactful experience for your employees that supports your corporate culture.
Let us partner with you to execute a successful campaign that strengthens your corporate culture and drives business success.
